BeReal Contemplates Monetization

Like social media site BeReal, it pushes its users to create and share content,

The main problem facing fast-growing social media site BeReal couldn't be more real.

As the app grows, its leaders are considering advertising for in-app purchases

BeReal has won over millions of fans by promoting authenticity, and not hyper-targeted internet ads.

Like social media site BeReal, it pushes its users to create and share content,

Once a day at a random time, BeReal prompts its users to post both a photo and a selfie within the next two minutes.

A feed full of photos of friends on the couch, typing at a desk, or waiting in the check-out line at the grocery store.

It's a clear rebuttal to the glossy, highly curated, and endlessly filtered feeds found on Instagram and TikTok.

Like social media site BeReal, it pushes its users to create and share content,

The no-frills approach has propelled the French app to popularity since its launch in 2020

Now it's trying to solve a problem that Mark Zuckerberg and Sean Parker know each other

BeReal has 15 million daily active users, marking explosive growth from just 10,000 about a year ago.